If you have heard of a content marketing funnel but don’t know exactly how to go about creating one, this episode is for you. I explain the 3 essential types of content you need to be creating for your business to attract and convert customers. Content marketing is the organic or FREE way to bring in new business. If you don’t do it you’ll forever be paying for social media ads, and as we know they’re getting more expensive every year. So, if attracting new customers through informative, useful content THAT CONVERTS, is what you want to do more of, listen to today’s episode.
Hi everyone, thanks for joining me.
In today’s episode, I explain the 3 essential types of content you need to be creating for your business to attract and convert customers.
01:30 What is a content marketing funnel?
03:23 What does a content marketing funnel look like? What content do you need to be creating?
05:06 To recap
Remember to listen to the full episode for all the details.
To learn more about my business marketing services and training courses visit my website: simonecunningham.com
✅ Free session - Followers to Customers Content Funnel Audit (1:2:1 call)
◾️ Over 30-minutes, we’ll discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.
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◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.
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Location: Gold Coast, Australia.
Welcome to Improve Your Content in 5 Minutes, the podcast that’s here to make your business’s content, videos and publicity memorable through tips and hacks that can be learned in minutes.
If you’ve ever pitched a story to the media about your business, your new product, or book and never heard back then today’s show is for you. I’m going to reveal the three most common reasons why your media pitch gets ignored or deleted.
This works whether you’re pitching the traditional media such as TV and online news, pitches for online publications, blogs, as well as call outs, and guest spots on podcasts or YouTube. So if this interests you keep listening.
I’m Simone Cunningham, a content and public relations expert, and every week I share actionable tips in content, video creation and how to get your story featured in the media and online, so you can take your business from invisible to in demand.
If you get value out of today’s show I’d love it if you could rate, review and follow me. Your support would be amazing.
So, let’s get into it. Today I expose the three critical mistakes you might be making when you pitch to the media.
Mistake number one, you’re not sending them the right information so they can make an informed decision about whether your story or idea is even worth pursuing. When you pitch your story to a journalist, podcast or vodcast host, there’s no need to send them your entire life story, but also don’t send them just a few sentences. What this communicates to them is you don’t really care, or can’t be bothered, it also offers them nothing substantial to base their decision on.
My tip is to send them three paragraphs OR one-page maximum that explains why you’re perfect for their story or are the ideal guest for their show.
The second big mistake I see is you don’t know if you have a story. I know this is a tricky one because what I think is a good story and what you think might be different. For me, I have a very good idea of what a good story looks like because I have 15 years of experience as a TV journalist and another ten years in public relations. But if you’re starting out what it comes down to is looking at what you want to pitch objectively and then deciding whether you have a story in the first place.
So how do you do that? Ask yourself 6 questions: Is what you’re pitching new, exciting, informative or entertaining? Does it relate to something going on currently in the news? Will it generate community interest? By sharing it will you help or motivate people in some way? Can people relate to what you’ve been through? Will it make people’s business or personal lives better or easier? You don’t need to tick off all six, but you do need to answer yes to at least one of those questions and be able to explain why.
What you want to avoid at all costs is sending them an email saying, “Hey! Can you do a story on my new product?” This email will immediately get ignored or deleted, because this is not a story, you'll need to pay for some advertising instead.
Moving on now to critical mistake number three - being too demanding. I’m all for being proactive and following up with people. But being too pushy and demanding from the outset is a big turn off for journalists, bloggers, and podcast hosts.
For example, if you demand as a condition of publishing your story that they link to your product, service, website or socials, your pitch will more than likely get deleted. Sometimes the journalist can work it into the story, and most will try to do that as a courtesy, but if you’re too demanding upfront, it’s a turnoff. They’re less likely to help you out and will pick someone else to feature in their story or on their podcast instead.
What I do suggest is that you put a sentence at the bottom of your pitch with links to your website and socials so they can learn more about who you are. You’ll also find that if they do feature your story they’ll want to link to your socials. They’ll ask you to share the story so it gets as many eyeballs on it as possible. Remember it works both ways, show how you can help them and they’ll more than likely help you.
So to recap, one - your pitch should be ideally three or so valuable paragraphs. Two - make sure that your story is actually a story and three - don’t demand links and mentions upfront, being nice actually goes a long way here.
I hope you found today’s episode valuable. If you're ready to start reviewing your current content marketing now and would like some assistance, book your FREE Followers to Customers Content Marketing Funnel Audit (1:1 call). I'll support you in identifying content opportunities in your business and how you can attract more customers through organic marketing strategies.
If you’d like to take me up the offer I just mentioned visit simonecunningham.com.