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How to find stories in your business: 3 tips for guaranteed PR exposure

Episode Summary

Who wants to find MORE stories in their business to pitch to the media, online publications and podcasts? Many business owners I speak with want more free publicity, however without good stories to pitch they’re stuck. This episode is all about showing you where those stories are hiding in your business. Trust me, there are so many of them. You’ll be surprised you hadn’t noticed them before! Listen in to learn all the details.

Episode Notes

Hi, welcome back.

In today’s episode, ‘How to find stories in your business: 3 tips for guaranteed PR exposure’, I explain how to find more stories to pitch to the media, online publications and podcasts. 

I promise you they are there, you just need to know where to look.

How to find stories in your business: 3 tips for guaranteed PR exposure:

02:37 Tip 1: Find stories in your products and services

04:02 Tip 2: Find stories in you and your people

05:13 Tip 3: Find stories in your customers

06:21 To recap

Remember to listen to the full episode for all the details.

Download your free Sellable StoryFinder Template.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

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✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

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◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Episode Transcription

How to find stories in your business: 3 tips for guaranteed PR exposure

Many business owners I speak with are really into the idea of getting themselves or their business featured in the media, in online publications or on podcasts, but have A BIG PROBLEM. 

They can’t identify what a good story looks like or even where to find it.

Fortunately, it's not as hard as you might think to find these sellable stories. 

You just need to know where to look in your business and have a clear understanding of how to determine newsworthiness. 

Later in the episode I’ll also be sharing my Sellable StoryFinder Template so you can get started immediately.

If that all sounds good to you, keep listening. 

Hi, I’m Simone Cunningham, a content marketing and public relations expert with more than 20 years of industry experience. 

Every week I share actionable tips in content, marketing, video, interviewing and public relations so you can attract more customers, get more sales and position your business as an authority.

To learn more, visit me at simonecunningham.com. 

Since you’re listening to this podcast, it’s safe to assume you have a good idea of how valuable free publicity is. The kind you get when your story is featured in the media, in online publications, in podcasts and in videos. 

This media or public relations coverage is invaluable, not just from the thousands of dollars of free publicity you get, but also because it gives you credibility that paid advertising can’t buy. 

It’s a third-party endorsement, and people believe it far more than what you claim in your social media ads or on your website.

But how do you get these elusive opportunities? Well, that’s where I can help. 

As a former television news journalist and producer for more than 15 years, I have a deep understanding of what makes a good story, and I’m here to help you find more of them in your business.

So, let’s get started finding - what I like to call - your sellable stories.  

Tip number 1: Find stories in your products and services

There’s so much opportunity to tell great stories through what you do and what you sell.

Ask yourself the following questions.

Firstly, What's different about what you're offering?

Next you need to look at the trends.

Now think about evergreen opportunites.

Finally, think about your business’s acomplishments?

Tip number 2: Find stories in you and your people 

This is where you look at yourself as a founder, owner, or CEO and your employees.

To start with, examine your founder's story.

Now, examine your business structure.

shoestring? The money story behind your business is often very newsworthy.

Finally, Examine your employees.

Tip number 3: Find stories in your customers

Customer stories are the perfect way to share the impact we’re having on those we help through our business.

Firstly, Review how people use your product or service.

Next, Review how people talk about your product or service.

And finally, Review industry-wide trends relating to how people use your product or service.

So to recap: 

Tip 1: Find stories in your products and services

Tip 2: Find stories in you and your people

Tip 3: Find stories in your customers

As you can see there are so many places to search for stories within your business. How exciting is that!

Remember though, when you’re looking for these stories, you really do need to keep in mind the BIG BIG QUESTION: why should anyone care?

Also make sure you refer back to the 8 news values, so you can determine what stories will be considered newsworthy. 

This is super important. So if you missed the podcast where I explain all of this in detail, check out Episode 12 - What makes a newsworthy story? 

If you want to start searching for stories in your business now, download your Sellable StoryFinder Template that has all the info to get you started. The link in the show notes.

Remember if you need help with finding sellable or newsworthy stories in your business, or you want to develop PR story pitches, talk to me about joining my Publicity Boss 1:2:1 live online training courses.

I have limited spaces available in my 3, 6, and 12-week courses where you’ll learn how to get yourself featured in the media, in online publications, or in podcasts and videos, following my step-by-step strategy and structured sessions. We develop your PR strategy, PR hit list, story pitches, media releases, monthly PR plans and more!

Book a chat with me if you want to learn more. The link is in the show notes.

Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Also, remember you can join my Facebook Community, Media and Content Strategies for Driven Business Owners for more tips on how to generate free publicity for your business. I’d love to see you in there.

To learn more about my business services and 1:2:1 online training courses visit my website: simonecunningham.com